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Jess’s story shows how a simple hobby can quickly grow into a real business. The different journeys showed the effect of different approaches to a changing hobby.
Not recognising the signs of business early and taking steps to organise and operate like a business can potentially lead to not reporting all income, auditing by the ATO and an unexpected tax bill.
By recognising the signs early, understanding her tax and record keeping obligations and using ATO tools to stay organised, Jess set her business up for success.
Just like Jess, taking small steps at the right time can make a big difference to your future as a content creator.
Last modified: 29 Jun 2026
Content, clicks, income and tax
| Steps | Progress | |||||
|---|---|---|---|---|---|---|
Clicks, content and getting it right |
4 mins | |||||
Arlo the hobbyist |
7 mins | |||||
Jess the gifted influencer |
7 mins | |||||
Kai the side hustle streamer |
6 mins | |||||
Riley the subscription-based creator |
3 mins | |||||
Priya the freelancer |
6 mins | |||||
Tim the misinformed creator |
5 mins | |||||
Alina the overseas operator |
4 mins | |||||
XP unlocked: your next steps |
2 mins | |||||
Related courses |
1 mins | |||||
Course feedback |
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