Priya’s story shows how a side hustle can grow into something much more. She started out wanting to earn some extra income and enjoy a bit more flexibility. But as soon as she began taking on regular work, setting her rates, invoicing clients, promoting her services and bringing in steady paid work, she was doing everything a small business does.

A lot of content creators are in the same boat. You might think you’re ‘just freelancing’ or ‘just doing a few gigs online,’ but steady paid work, even around a full-time job, can still add up to running a business. Once Priya recognised that, the rest became clearer.